Privacy policy

Effective Date: 18/06/2025
Racer and Rascal
Website: www.racerandrascal.com
Contact: info@racerandrascal.com

At Racer and Rascal, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from our website, especially when buying our freeze-dried treats for cats and dogs.

 

1. Information We Collect

We may collect and process the following categories of personal information:

  • Identity & Contact Data: Name, email address, shipping/billing address, phone number.
  • Transaction Details: Payment method (processed securely by third parties), order history.
  • Technical Data: Device type, IP address, browser type, cookies, and usage patterns.
  • User-Generated Content: Reviews, messages, survey responses, or customer service communications.

We do not knowingly collect personal data from children under 13 years of age.

 

2. How We Use Your Information

We use your data to:

  • Process and fulfill orders, handle returns, and deliver customer support.
  • Communicate order updates, promotional offers (if opted in), and policy updates.
  • Enhance user experience and website functionality.
  • Meet legal, financial, and tax obligations.

We do not sell or rent your personal information.

 

3. Pet Health and Product Use Data (Optional/Voluntary)

If you share pet-specific details — such as allergies or preferences — to customize orders, we use that data only to tailor product suggestions or improve customer support. We never share pet health data with third parties for marketing or analytics.

 

4. Cookies & Tracking Technologies

We use cookies and similar technologies (e.g., pixels, scripts) to:

  • Analyze website traffic and user behavior
  • Personalize your shopping experience
  • Enable functions such as remembering cart contents and login details

You may adjust your cookie preferences in your browser settings. Disabling cookies may affect site functionality.

 

5. Data Sharing with Third Parties

We only share data with trusted third parties necessary to operate our business, including:

  • Payment processors (e.g., Stripe, PayPal)
  • Shipping and logistics services (e.g., Royal Mail, courier partners)
  • Customer communications platforms
  • Analytics tools (e.g., Google Analytics)

These service providers are contractually obligated to protect your information and comply with data privacy laws.

 

6. Data Security

We take data protection seriously. Our website uses SSL encryption, secure servers, and regularly updated security protocols. Internal access to your data is restricted to authorized personnel only.

 

7. Data Retention

We keep your personal information only as long as necessary to:

  • Fulfill the purposes listed above
  • Comply with legal and accounting requirements
  • Resolve disputes

Inactive accounts or non-essential data may be deleted or anonymized after six years.

 

8. International Data Transfers

We are based in the UK. If you are located outside the UK, your data may be transferred to and processed in countries with different data protection standards. We ensure appropriate safeguards are in place to protect your privacy.

 

9. Children’s Privacy

Our services are not directed at children under 13. If we learn that we have collected personal data from a child without verified parental consent, we will delete that data immediately.

 

10. Your Rights (Under GDPR & UK Data Protection Law)

You have the right to:

  • Request access to or correction of your personal data
  • Request deletion (“right to be forgotten”)
  • Withdraw marketing consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, email us at info@racerandrascal.com.

 

11. Policy Updates

We may occasionally update this Privacy Policy. Changes will be posted here with a revised effective date. Continued use of our website after updates constitutes acceptance of the new terms.